A Very Boring Travel Blog
An SEO-focused travel website I built from scratch, using keyword research, original content and search data to grow organic traffic and generate its first revenue.
The Project
I started A Very Boring Travel Blog around places we visited, with the aim of building a useful travel website that could attract visitors organically through Google.
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I manage the entire site, including the WordPress build, keyword research, content planning, writing, on-page SEO, internal linking and performance analysis. Rather than publishing articles and leaving them alone, I use Search Console and GA4 data to understand how pages are performing and where they can be improved.
The Results
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40+ original articles published — Researched, written and optimised around real search demand and first-hand travel experiences.
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Site monetised — Turned the website from a personal project into one generating its first revenue through organic traffic.
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Built entirely from scratch — From the WordPress site and content strategy through to SEO, analytics and ongoing optimisation.